LinkedIn is a professional networking site businesses need to know how to use. We came across a few ways businesses can use LinkedIn to generate leads.
Create a company page as we did for MarketMailPrint and fill out your profile as much as you can. Have the staff participate by creating an account to help get more visibility to your company page and name. Remind the staff to maintain a professional image of their profile. LinkedIn should not be used to post party pictures or silly personal information.
Once you have a company page created, do not let it go dominate. Promote your company page profile on your blog or twitter accounts. Do you have a blank side on your business cards? Since you are handing out your business cards, have your business cards have a dual purpose. On the blank side, print a QR code that drives traffic to your LinkedIn profile. Another idea is to include a link to your LinkedIn profile on your email signature.
Be active with LinkedIn profile by joining groups and participate in some discussions. Select your groups wisely. Look for groups that have a lot of participation. Stay away from groups that have lots of members but little activity.
Use Google analytics to track who is viewing your LinkedIn profile. Track those people who have viewed your profile, these may be potential leads that are researching your company. Follow up with an email or phone call to see if they may be a viable lead.
Generating leads from LinkedIn will need some investment of your time but it will help introduce potential customers.