Monday, May 13, 2013

Do you need a new Marketing Plan?

Has your company been doing the same marketing strategy for years?   If so, it may be time for you the change.  Social media  and QR Codes have introduced several  new marketing strategies.  See which ones may work best for you to help grow your business.

You will need to figure out  what marketing activity worked from your marketing plan last year.  There is a simple way to find out, just  ask how you are doing.  Publish an online survey, phone calls or ask customers in-person.    Feedback may be difficult to hear sometimes but listen to everything your customers are saying.  They will give you a different view of which promotions worked and which ones did not work as well as you had planned.  

When considering changing your marketing plan, remember to consider your Return on Investment.   Look at each marketing activity and evaluate if it was worth the Return of Investment instead of evaluating your marketing budget.   Make changes to marketing activities that were lacking.   Keep the marketing activities that had a good Return on Investment, you may want to think of ways to improve them.

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