4 Steps to Generating Leads from LinkedIn

For businesses, LinkedIn can be a goldmine for those who know how to use it. Here are four ways your business might benefit from using LinkedIn for generating leads:

Participation.  Encourage your staff to participate with LinkedIn.  Your business will have more visibility when staff creates an account so more professionals will associate with  your business.

Presence within LinkedIn.   Make an effort to spread the word about your availability in LinkedIn.  Promote your profile on your blog and Twitter feeds.  Add a QR code to the back of your business card that drives traffic to your LinkedIn profile.  Include the LinkedIn link on your email signature.  Add clients as connections to see their contacts (aka, new potential prospects).

Group Think.  Contribute to active group discussions and position yourself as an expert in your field.  Don't waste time on groups that have low member counts and little or no participation.   Give thoughtful and expert responses to questions.   Don't pitch your services on LinkedIn, there will be other opportunities for that.

Follow Up.  Track who is viewing your company website and your profile.    These people may be potential leads researching your company.  Follow up leads with an email, LinkedIn's InMail or phone call.

Lead generation within LinkedIn does require some investment of your time.  But by engaging with professionals from relevant industries on social media sites, your list of prospects will grow.

Turn your Office Place into a Green Environment

We all have heard of “Reduce, Reuse, Recycle”.   This may be easy to do at home but harder to accomplish in the workplace.   However, if you are able to make your marketing material green than there is a chance you might attract a variety of customers by advertising with the green approach.

Reduce -- If your habit includes sending emails, internet new articles, projects to the printer to have  a hard copy of then you may want to change your habits.  Although it is important to see how the product will actually look on paper, employees tend to print unnecessary documents.  Encourage employees to limit clicking the print button.

Reuse and Recycle  -- Do you have left over letterhead, flyers or other materials that are not used anymore?   Before tossing them, think of ways to reuse this paper.   Create a bin for paper that can be used again.  Put back in the printer to print on other side.   Use this paper as scrap note paper.  See if the staff can come up with creative ways to reuse paper.  

Many customers appreciate hearing about what your business is doing to help the environment.   Be honest of your recycling practices that you have established.  They may be no brainer practices, but is can be easy to embellish your recycling practice. 

Streamline all your Marketing Channels

Streamline  all your marketing channels campaigns to help your customers identify your brand.
If your customers are familiar and can identify your business based on your branding, it is a better chance your customers will feel comfortable with your business.

Design all your business materials such as letterhead, envelopes, business cards  to be consistent with your branding.   Before you create your next marketing material, ensure they all match with your brand’s color scheme.   

Take a look at your  in-store signage and other promotional pieces.   Do they have the same look and feel?  Does the in-store signage match what your website or social media accounts are saying?  Point of purchase should match your email marketing too.

When creating your direct mail flyers,  remember to keep these pieces  should connect with the rest of your marketing materials.    When you send out direct mail flyers, you want  your flyer to jog a prospect’s memory of seeing your branding before. 

The two most important elements that need to be streamlined is email and website. The  color scheme in your email message ought to complement your website’s colors.   If you catch a customer’s attention from your website, expect an in person visit.  Thus the in-store theme should match the website.

Streamlining all your marketing channels is important for customer retention and closing a sale.  Link  every element to keep them hooked.

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