Tuesday, April 9, 2013

What is a Landing Page?

What is a Landing Page?

A landing page is a specific page on your website that is dedicated to a product or service.  Landing pages are created to help online users/customers to find what they are searching for without navigating through an entire website.

Create keywords for these landing pages for SEO so that when a user searches on those keywords in a search engine, the return result will be a link to that specific page on your website not your Home page.   This takes the user/customer to the product or service their searching for.

Landing pages have to be structured well to get the attention of your audience.  Make these pages visually interesting and not complicated.   Focus on one product or service per landing page.  Your content should be easy  for anyone to understand and relate to.   Try to keep your content to a computer monitor length.  Avoid too much text which causes the user to scroll. 

Add a clear call to action comment for the user to take.   Adding a simple statement  such as "call us" or "like us on Facebook" will get this user one step closer to becoming a potential customer.
Tracking these landing pages by analytics will help you see how many visitors came to that landing page and what they clicked on.   This gives you valuable information about your website and landing pages on which ones work well and which ones need improvements.

We, MarketMailPrint, created a landing page that list all our product categories.  This allowed us to create another landing page for one specific product so when clicked, the user is taken directly to the product page not the Home page.  See a sample landing page for MarketMailPrint business cards.

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